What if the entire process of implementing your sales stack could be simplified? We love "what if" questions here at VipeCloud and are proud that our customers have a simple and rapid ramp up once they decide to work with us.
We have also learned from our customers that the process of researching all of the potential sales and marketing apps your organization will need is time consuming, frustrating, and arduous.
Why is this the case? We think that while CRM is core to your sales and marketing operations, most CRMs have taken what is known as the "platform" approach. They have spent, and continue to spend, a tremendous amount of resources to enable myriad of "apps" to connect to them.
The Irony of the CRM Platform
The marketed value of the platform is that customers of a CRM can 1) choose among a variety of apps which provide competing functionality and 2) relatively easily connect data from those apps back into the CRM.
The irony in this approach is that CRM platforms ultimately provide a disservice to small (and often medium) sized businesses in three ways:
The Value of a Single System
Sales Stack Comparison Matrix
To help you decide for yourself which CRM approach is best for you, here is a matrix which compares functionality across a variety of vendors. Enjoy!
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