Whether you are part of an early stage or a small business, what is the best path forward for your sales and marketing stack? Let's walk through the two most common decisions made - 1) setting up a stack which will support you through all levels of potential success or 2) choosing a stack that works for you now and changing later as needed.
Option 1: Going With The Gorilla
Many companies choose a stack which is more than they need now, but will have no risk of accommodating them when they become extremely successful. What are the upsides and what are the risks to this strategy?
Option 2: Going With What You Need Now
Many companies also choose a stack based on their current needs, conserving resources and deferring the potential need to "upgrade" to a more complex system. What are the upsides and what are the risks to this strategy?
What's The Best Decision For Your Business?
Only hindsight will know for sure if you made the right decision, however, there are trends which your business might fall within. If you truly believe - and all signs suggest - your business will achieve hockey stick growth in the near future, then the right decision is to plan for that near future. Only a small percentage of businesses realize that achievement, however, and it can sometimes be human nature to believe your business will be the breakout one.
Not surprisingly, the best chances for success are achieved by making decisions which give you the highest probability of success. For example, if you choose a sales stack which meets your needs now, you are deferring a high up-front investment to a potential investment down the road (which if you get there, will be a smaller percentage of your resources at that time).
We believe that maximizing your ability to quickly respond to changes in your model, and minimizing your resource spend will give your business the best chances to succeed. As such, we invite you to give VipeCloud's All-In-One CRM the opportunity to be your growth stage CRM.