Taking your sales team social is an important goal for modern sales organizations. Enabling sales people to build a strong personal presence on LinkedIn is key to staying in front of the 75% of B2B buyers evaluating their purchase decisions on LinkedIn. In today’s complex world, sales teams use social to become trusted-advisers to prospects and customers, increasing their own lead generation and also accelerating orders.
In this comprehensive guide, we'll walk through the value of social to sales professionals and considerations when defining your strategy and launch plan. Our chosen perspective is one of enabling your sales team to get the most out of LinkedIn while investing the least amount of time.
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