My how a couple years can change things. SalesHacker.com published an article in January of 2015 titled Welcome to the Era of the Sales Stack. It recently re-appeared on my desk and I'm not going to lied, I started laughing as I read it. It literally suggested 16 different tools for your sales stack. 16!
And on top of that, their list didn't include any tools related to social selling, landing page lead generation, or generally any inbound demand generation. The tools were basically all for managing and connecting data, not growing it.
If you are a small business owner or anything but a team member at an enterprise-sized company, the concept of an "era of a sales stack" probably makes you sick. Why? Because it requires a significant percentage of your time to do the following:
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