Last updated on August 3rd, 2023
You’d prefer to have a ranked list of contacts based on how much they are engaging with your company than a random list, right? We thought so too. In combination with our Website Tracker release, we updated our Contact Scoring to include pages visited by recipients of your email marketing.
As we have always tracked email events as a part of our greater marketing suite, we provide default values for the four basic email engagement events to all users:
- Email Open: +1 point
- Email Click: +1 points
- Email Unsubscribe: -25 points
- Email Bounce: -25 points
- Each visit to your pricing page: +5 points
- Each visit to your careers or jobs pages: -5 points
- Each visit to every other page: +1 point
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