We are thrilled to announce the addition of Matrix Emails to our marketing automation capabilities. Matrix Emails, at their simplest, allow marketers to send personalized mass emails on behalf of their sales team. Why is this important? Because it generates three major benefits for your sales and marketing efforts:
Whether you or your salespeople add your lists into VipeCloud, Admins can view all of the contact lists across your VipeCloud account, and select which ones to send a Matrix Email.
From there you simply compose the mass email, send now or schedule from later, and VipeCloud will do the rest. Specifically, VipeCloud will send email mass emails as if it is coming directly from each sales person who owns the list.
Admins can then review all of the emails, and each salesperson will receive click alerts and can review the metrics of their own contact list blast out.
Video Overview of Matrix Emails
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